Display fake food has been regarded as a marketing tool in order to increase the amount of sales effectively. From the very first day, it is possible to enhance sale in the restaurant with the delicious fake food props on the display. Engagement of the customer towards the food can be build up through the fake food display. By looking at Japanese fake food, customers are attracted towards it. These display fake foods are made by excellent craftsmen. Therefore, it becomes quite hard to distinguish from the real ones. Through the fake display food, appetite is generated that is beyond control. Desire to taste the food on the display can be seen within the customers quite naturally. It is believed that 40% of the customers take entry within the restaurant after looking at the display fake foods.
Reasons to use Fake Food Props:
Removal of doubt
Certain amount of fear is noticed among the people with the food that is not known to them at all. Therefore, confusion is seen in the mind before going in to an unknown restaurant. Expensive nature of the restaurant can be a reason behind it. Mouthwatering nature of the food can be doubted as well.
Fake food prop offers an idea about the cuisine in addition to ingredients. Serving size can be known in due course. In most occasions display fake food comes with the price tag, name and calorie content naturally. If you manage to look at the serving beforehand then an idea about the expenses and cuisine can be made quite easily.
Requires lesser time to order
Based on the Japanese sampuru, orders are made in the restaurant. Time is not required to select and analyze the menu. In this way, it becomes possible to serve more amount of customer every day.
Bills are increased
If customer looks at the display fake food then more inclination for order can be observed. Therefore, the customer may order a snack item along with the tea. In most occasions, dinner or lunch is ordered in these restaurants. Positive feedback from unknown people is also a reason for increase in sales.
Decorative display window
For the entrance, fake food display has been considered best possible decoration. Due to brightly lit nature of the restaurant, attractive character of the fake display food can be enhanced further.
Stay ahead from the competition
In comparison to traditional display, decorations with the fake food props attract more number of customers. By advertising the mouth watering meals of the restaurant in this manner, restaurants have gained customer for years. Now-a-days, similar strategies have been emulated by the restaurateur from other countries.
Decreasing budget for advertisement
In order to advertise through banners, flyers and poster, marketing campaign is continued through an adequate source of payment. However, fake food prop is bought for once only. Due to high quality of these props, it can be used for extended amount of time without any further hassle. In this way, budget of the advertisement is reduced.
For above reasons, food models are utilized by the restaurateurs generally.